Cecilio kwok pedro family background
He developed his own brand of toothpaste, Hapee. Contending against well-known, international brands is a tough one, so Dr. Pedro realized that the only way that his toothpaste can get noticed is to sell them at a lower price, 50% less that of Colgate and Close up. Cecilio kwok pedro religion
He founded the Lamoiyan Corporation, which became the manufacturer of the first locally produced toothpastes “Hapee” and “Kutitap” (sparkle). They were sold in the Philippine market at 50 percent lower than the selling price of the well known foreign brands. Dr. Cecilio K. Pedro’s secret to ‘Hapeeness’ - He graduated from Ateneo de Manila with a degree in Business Management. It was around 1975 when Cecilio to put up his own business. He borrowed P20,000 from his father and founded Aluminum Containers, Inc., supplying collapsible aluminum toothpaste tubes to Colgate-Palmolive, Procter & Gamble, and Philippine Refining Company.Kwento sa Likod ng Tagumpay ni Cecilio Pedro | Hapee ... Cecilio K Pedro decided to compete with the multinational giants by producing locally made toothpastes and hit them where it would hurt the most — the selling price. He founded the Lamoiyan Corporation, which became the manufacturer of the first locally produced toothpastes “Hapee” and “Kutitap” (sparkle).A Visionary in the FMCG Industry: CEO Awards Honoree Cecilio ... Cecilio Kwok Pedro is a Chinese-Filipino entrepreneur, philanthropist and basketball advocate. He is one of the board of directors of PNB. si He also the founder, CEO, and president of Lamoiyan Corporation. basketball advocate.B. He is responsible for the creation of the toothpaste brand Hapee. Cecilio kwok pedro birth place
Dr. Cecilio K. Pedro founded Lamoiyan Corporation and developed the Hapee toothpaste brand in after his previous aluminum toothpaste tube business failed. Despite initial skepticism, Hapee is now a major competitor in the Philippine toothpaste market against global brands. Cecilio kwok pedro age
The phenomenal Dr. Cecilio K. Pedro, whose Lamoiyan Corp. is known by the toothpaste Hapee (among others), celebrated his 70th birthday at the Reception Hall of the Philippine International. Cecilio kwok pedro business
• Pedro decided to try venturing into toothpaste making by getting some help from a japanese company. He tied up with the japanese company and started the said project. • And so the birth of Hapee Toothpaste.
Dr. Cecilio K. Pedro founded Lamoiyan Corporation and developed the Hapee toothpaste brand in 1985 after his previous aluminum toothpaste tube business failed. Despite initial skepticism, Hapee is now a major competitor in the Philippine toothpaste market against global brands. Lamoiyan has expanded beyond toothpaste to include other products. The company emphasizes corporate social.
Dr. The story of how Cecilio Pedro and Lamoiyan Corporation challenged market-dominating multinationals Unilever and Colgate-Palmolive–and won a place among them–has reached legendary proportions. Lamoiyan, led by the Hapee toothpaste brand, is among the first names that spring to mind when people think of world-class Filipino companies.
Cecilio pedro wikipedia
Challenging the Giants: The Rise of Hapee Toothpaste. Since , Cecilio Pedro has been the driving force behind Lamoiyan Corporation, turning it from a venture producing aluminum toothpaste tubes into a formidable challenger to multinational giants in the toothpaste industry.
Cecilio kwok pedro description
He is responsible for the creation of the toothpaste brand Hapee. His Company is the Philippines' first homegrown toothpaste company to penetrate the local market after competing with multi-national brands like Colgate and Close-up.